by | tonybrown

Posts Tagged ‘scholarship essay

Topic #1:

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Considering the budgetary constraints the school system is facing, do you think that every institution should allow advertising? Keep in mind that simple things like a Coke machine count as advertising and do generate money for the school.

The issue of advertising’s role in the national school system is a complex one. I believe, however, that there is a fair and profitable solution. Advertising should be allowed in schools; that is the simple part of the solution. The issue becomes complex when arguing not if corporate sponsorship should be allowed in school but where and how advertising should fit into the classroom.

I believe passive forms of advertising—billboards, signs and vending machines—are effective and rewarding to both the company advertising and the school district involved. A small advertisement on the side of a school bus or a banner in the gymnasium of a school is an acceptable form of advertising that will not interfere with learning. Even pencils inscribed with a company name or logo would literally put advertising power into consumer hands without discouraging schooling or distracting from participation in school.

However, non-passive, active forms would be detrimental to the education process. It would be highly inappropriate if every day a teacher started their class by saying, “Today’s trigonometry course brought to you by Dell computers. Dude, you’re getting a Dell!”

Contracts of exclusivity are also profitable negotiations in which a school district may become involved. For example, my school, Arapahoe High School in Centennial, Colorado, has contracted with Coca-Cola to sell only Coke products in the school. Vending machines and student store coolers are branded with Coke logos and are stocked with row upon row of Coke’s trademark bottle design. Students don’t complain; they understand that the school makes money from the contract and that differences between soft drinks are trivial at most.

The solution to corporate sponsorship of education is to draw the line of what is and isn’t acceptable and to implement the advertising tactics. For every problem there is a solution that will complement both parties involved. For the problem of advertising in schools, allowing it will not only profit the schools but also the company that receives exclusivity rights from advertising placement.

–I found this essay the other day when I was cleaning up some old files on my hard drive. I’m convinced I was a better writer 4 years ago than I am now.

Written by Tony

February 9, 2009 at 4:29 am

Posted in journalism

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